Do I need a website for my small business? Yes!
If you’re a business owner and not sure about creating a website, I'll save you some time and let you know that You Need One. In matter of fact you need a good one! A professionally designed, lead-catching, sales-increasing, brand-differentiating website.
Consumer behavior changes over time and adapts to modern technology. By this I mean consumer behave has now changed to adapt to the digital age. For example the yellow pages was the place to have your business listed. By the 1930s, advertising in the Yellow Pages was standard operating procedure for most businesses. It made perfect sense—the majority of U.S. households used the directory on a daily basis.
Once the world wide web started is became a new disruption to the commercial status quo: the digital transformation. Consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory. By 2011, 70% of all Americans rarely or never used printed phone directories. Also in 2011, more than 60% of consumers were already going online to find local businesses.
Fast forward to today and 97% of consumers start their search for a local business - you guessed it - Online. If you want them to find you then you had better have an online presence.
Let's say you have a website. Is it performing they way it should? Is it a true reflection of your business? Is it bringing customers to you? If you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company.
If your not sure what is going on good or bad with your website and online presence. Then consider a Digital Marketing Review by Motiska Design. We can help you find out what is working and what isn't, to guide your next marketing steps.