So what is Place Branding?

What is Place Branding? Place branding is strategic; the planning and actions you take to shape the public’s perception of your community. The process is made up of several sub-processes that will determine what your brand is and strategically what you can do to use branding as a tool to meet your community development goals. Place branding is a complex process involving a diversity of stakeholders in the effort. A place's brand is derived from existing assets, creating new assets, wayfinding signage, environmental design, events… the foundations that define who you are and what you stand for.

Branding your community is about providing you with a competitive edge as the best choice to build a business, to live or to visit. Motiska Design helps you achieve this by first conducting a Brand Assessment. Just like a doctor diagnoses the symptoms of his patient to come up with a cure. We approach place branding in the same way by accessing your resources, assets, attributes and how they align with your goals. Interviewing key stakeholders to get perspective and identify the individuals who will drive your brand to success.

Once we help you define who you want to attract and what will differentiate you from your competition, we’ll help define the strategies and create the visual tools to communicate your unique brand.