place branding

Place branding is the process of image communication to a target market. One of the most critical components of place branding is your visitor’s perception of you. That perception is influenced by how you brand yourself visually, by a logo, signage, visual communications and the aesthetics of your environment. This is how you visually connect brand to place; it’s the visitor’s perception of you. We help enhance the visitor experience to build a better brand for you.

the why?

Places compete with other places for people, resources, and business. Place branding helps define your unique sense of place. Place brand design helps set you apart from the crowd which in turn builds a stronger community. So what makes your place unique when you compare it to other places? The strength of our firm is its ability to help define what sets you apart so that we can create a memorable and effective place branding program.

power of the people

When a community has a distinctive sense of place, it becomes memorable. This means that the visitor’s experience has saved space in their mind about you. They help spread the word about how great you are, they think about living there someday, starting a business or just returning for a visit.

long term prosperity

Place brand design helps create the visual elements to build a better perception of your brand. Building a solid foundation for what you aspire to be and setting the path for your community’s future.

We create place brand identities that withstand public scrutiny and build acceptance. We work collaboratively with municipalities, colleges, destinations, and businesses to ensure that their branding meets all objectives and is applied in the most consistent manner to represent their goals. The experience and skill of our staff is testament to the firm’s longevity - with place brand design programs that have spanned for decades and creating a better visitor experiences that boosts the economy.